As part of World Cleanup Day, Al Tijaria partnered with Spread the Passion to organize a large-scale cleanup at Kuwait Towers Beach. The initiative brought together over 270 volunteers out of 1,700 participants across Kuwait, resulting in the collection of approximately 2.8 tons of waste. Alongside the cleanup, volunteers were educated on the importance of reducing marine pollution, proper waste disposal, and adopting sustainable habits. The activity reinforces Al Tijaria’s mission to support environmental protection and promote active community engagement.